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Gabriela Weiss Clarke

Gabriela Weiss Clarke

Press contact Communications Manager

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PRCA launches a 'FRESH' approach to the new business pitch process

PRCA launches a 'FRESH' approach to the new business pitch process

The Public Relations and Communications Association (PRCA) today unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies.

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The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.

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