Press release -
Alurralde, Jasper + Asoc duo win LATAM PRCA Next Generation PR World Cup
The Public Relations and Communications Association Americas (PRCA Americas) is pleased to announce that Guido Zanoni and Agustina Mikulka from Alurralde, Jasper + Asoc from Argentina have won the PRCA Americas PR World Cup LATAM Competition for their ‘3 degrees of separation’ campaign. The duo will go on to represent the LATAM at the International ICCO Next Generation PR World Cup 2022.
Responding to a brief set by the Cima Fundacion in Mexico, teams had 24 hours to create a campaign. The winning idea, ‘3 degrees of seperation, comes from the statistics that 1 of 3 people know someone with breast cancer and are therefore touched by cancer through three degrees of separation. The team wanted to use this statistic to develop a campaign that raises awareness of the fact that cancer is a shared problem and ordinary people can help support early detection.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
