Press release -
New PRCA REEB research aims to capture ‘unfiltered’ experiences of Black, Asian, mixed race, and non-white men
The Public Relations and Communications Association’s (PRCA) Race and Ethnicity Equity Board (REEB) is seeking communications professionals from a diverse range of ethnic backgrounds to take part in a new research study exploring the lived experiences of Black, Asian, mixed race and non-white men.
The research aims to provide an unfiltered and holistic account of the experiences of Black, Asian, mixed race and non-white practitioners in PR, along with recommendations for agencies and in-house teams.
REEB would like to hear from practitioners across all levels of seniority. Participants will be asked to take part in interviews reflecting on their experiences of working in PR. The discussions will touch on a range of issues including organisational culture, promotions and mobility, and salaries.
REEB Chair Barbara Phillips said:
"Data on the lived experiences of non-white men working in PR is scarce. The PRCA Census shows fewer than half of non-white respondents are men. Black, Asian and non-white men can face a different kind of racism and discrimination in the workplace. Industry data exists for non-white, female-identifying professionals but is absent on the lived experiences of those identifying as male. This survey seeks to change that and forms part of REEB’s broader mission of achieving immediate and long-term racial equity in PR."
Emmanuel Ofosu-Appiah, Vice Chair of REEB said:
“We are aware of the current and historical challenges facing Black, Asian and non-white professionals. We are an action orientated board we believe this research is vital in highlighting the lived experiences of those in our industry who are sometimes overlooked. We want to create meaningful change and this research project will be a step in the right direction and provide a road map for agency and in-house leaders to address issues surround inequality."
To apply to take part in the research, please email PRCA’s Senior Policy and Research Manager, Faisal Hussain with a brief summary of your career.
REEB is an inclusive Board and welcomes interest from all groups, including transgender and non-binary professionals.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
