Press release -
PRCA Africa and APRA Collaborate on Latest African PR Landscape Study
The Public Relations and Communications Association (PRCA) Africa, in collaboration with the African Public Relations Association (APRA), is thrilled to announce the launch of its fourth annual study, marking the third year of their partnership. This year’s research, carried out by Reputation Matters, delves into the evolving landscape of PR and communications across Africa.
The flagship study aims to capture comprehensive demographic data on the industry while exploring critical issues such as ethical practices, PR's role in business, talent management, remote work, and future challenges.
PR professionals across Africa are invited to participate in the survey, which takes just a few minutes to complete, with all responses remaining confidential. The results will be unveiled at the annual APRA Conference, taking place in Mombasa, Kenya, in May 2025.
PRCA International Director Melissa Cannon MPRCA commented:
“This collaborative effort with APRA provides a valuable opportunity to compare recent changes in the African PR landscape with previous years and forecast the challenges that lie ahead. By examining current trends and shifts, we aim to gain a deeper understanding of the industry's evolution and better prepare for the future.”
Arik Karani, President of APRA shares:
"At APRA, we believe in the power of unity and collaboration across the continent. By leveraging research and best practices, we can strengthen the PR industry in Africa and create a more ethical, transparent, and impactful profession. This study is a vital step toward understanding our diverse landscape and working together as one Africa to address the challenges and opportunities that lie ahead."
Regine le Roux, founder and managing director of Reputation Matters says:
"It is encouraging to see the emphasis that APRA and the PRCA are placing on research, truly leading by example. Research is critical not only for strategic communication development but also for securing a seat at the boardroom table by speaking the language of the C-suite—numbers. We are eager to gain deeper insights from communicators across the continent into ethics and better understand the PR landscape, so we can unite and move forward as one Africa."
Access the survey, available in both English and French, here.
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The Public Relations and Communications Association (PRCA) is the trade association for the public relations, public affairs and communications industry. We provide the space in which our members, from all corners of the world, come together to forge a dynamic, forward-thinking, and influential community. We are committed to advancing the field of PR and championing the vital role it plays in our rapidly evolving world.
We are the heartbeat of an industry that shapes perceptions, drives narratives, and fuels communication on a global scale.
