Press release -
PRCA and Journolink ignite new partnership
The Public Relations and Communications Association (PRCA) has today partnered with JournoLink to help small agencies and freelancers deliver cost-effective media relations.
As part of the partnership, JournoLink is offering PRCA members a 10% discount on the use of its PR software. PRCA members will also have access to an exclusive PR Hub, which enables practitioners to send business stories to journalists, broadcasters, and bloggers. The tailored feed provides weekly news forecasts, events, and free PR resources.
Additionally, JournoLink will sponsor the PRCA Small to Medium Enterprise (SME) Agency Group.
JournoLink’s publicity software is a high value, low-cost offering, with built-in flexibility to enable agencies to pivot when required in response to market developments.
With press release distribution to sourced journalists at the core, the agency platform enables efficient, user friendly media request responses, news opportunity prompts, customised client media rooms, media analytics for release distribution, and efficient client reporting.
Journolink co-founder and active journalist Tet Kofi said:
“We’re excited to partner with PRCA, the world’s largest PR professional body. With members in eighty-two countries the partnership provides unrivalled industry insight, an interface with professionals and the focus on skills development that Journolink’s agency clients need to survive and grow. JournoLink is committed to providing an affordable, effective, and disruptive means for small to medium sized agencies and freelancers to deliver a blue riband service to their clients. PRCA’s finger on the pulse of the industry yields the perfect steer on how to help such agencies create value for those they serve.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
