Press release -
PRCA CEO welcomes the announcement of the AI SME Upskilling Fund
James Hewes, PRCA chief executive, has welcomed the announcement of the AI SME Upskilling Fund in today’s budget. He said: ‘PRCA welcomes the announcement in today’s budget of a pilot programme that will help SMEs, including PRCA members, deliver AI training to their employees. More and more PRCA members are reporting to us that they are embedding AI into their workflows and we will ensure that our members are aware of the funding opportunities as the details of the scheme are announced.’
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
