Press release -
PRCA responds to misleading political campaigning
PRCA Managing Director Renna Markson said:
“Everyone involved in communications has a role to play by acting honourably. Political parties should know better than to deliberately mislead voters. Public trust in our politics is low enough already.
“The PRCA doesn’t stand for the dishonest and unethical practice of passing off political campaigning material as though it’s impartial, objective local media. The PRCA Professional Charter prohibits the dissemination of ‘false or misleading information knowingly or recklessly’. PR professionals who campaign for political parties should not allow themselves to become complicit in this, thereby putting their own reputation at risk.
“The people who put out misleading information hope that those who are appalled by their actions will do their work for them by sharing and drawing attention to their content. So if you come across this kind of activity, don’t fall into their trap. For example, don’t retweet or quote tweet. Call out their behaviour, but don’t share their messaging.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
