Press release -
PRCA Southeast Europe Network launches Chapter in Montenegro with Eleonora Albijanić as Chair
The Public Relations and Communications Association (PRCA) announced the launch of its newest Southeast Europe chapter in Montenegro under the overall chairmanship of Eleonora Albijanić during a conference in Podgorica.
The branch follows significant membership expansion on the continent and is the latest stage in the PRCA’s global development, building on its position as the largest PR association in the world.
Eleanora comes to this role with almost 30 years devoted to communications with strong experience in the areas of customer relationship management, communication strategies, event management, business planning, and digital. She is currently the Head of External Communications at Elektroprivreda Crne Gore AD Nikšić.
PRCA Deputy Director General Renna Markson said:
“I am delighted to announce Eleonora Albijanić as our Montenegro Chair. Her commitment to raising standards and professionalism in PR and Communications will be invaluable as we begin to support the industry here. This is an awe-inspiring country, with much culture and history, and PRCA is privileged to now have a presence here.”
PRCA Southeast Europe Network Chair Danijel Koletić said:
''Expertise and knowledge, continuous education, and monitoring of innovations in communications put Montenegro's experts in one of the leading positions in the region. Although we are talking about a small number of experts, it is important that the professional community stays together regardless of political commitment, and nationality, because only together experts can do more, not only for the profession but for the perception of the profession in which they work. I am grateful for PRCA to recognize the shortcomings of professional networking and make the decision to start the process of joining all those interested who want to learn something more in the field of public relations through PRCA, its educational platforms, and conferences. Eleonora Albijanić created the history of public relations in Montenegro and with her knowledge and her own education, she has inspired many so far, I believe it will be so in the future as well.''
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
