Press release -
PRCA welcomes Proactive International PR as new member
The Public Relations and Communications Association (PRCA) has today announced Proactive International PR as its latest corporate member.
Proactive International PR is a global, full-service PR and digital marketing consultancy, specialising in B2B technology and telecommunications. The agency delivers integrated communications campaigns that are informed by insights and driven by results.
As part of its commitment to industry best practices, Proactive International PR has also recently achieved the PRCA’s Communications Management Standard (CMS) accreditation, the hallmark of excellence in PR and communications.
CEO of Proactive International PR Jayne Brooks said:
“Becoming a PRCA member is a significant step for Proactive PR as we continue to grow and work towards our ambition of becoming a leading B2B tech PR consultancy. We are extremely proud to have gained the external recognition from the CMS process that our practices and policies are robust and meet industry standards. The reassurance this provides our clients is more important than ever, with trust and authenticity a current focus of the entire comms industry.”
PRCA Interim CEO, Sarah Waddington CBE, said:
"We’re delighted to welcome Proactive International PR to the PRCA. Achieving the Communications Management Standard is no small feat—it requires a rigorous assessment of business processes, leadership, and commitment to continuous improvement. It’s a mark of excellence that demonstrates an agency’s ability to deliver high-quality, accountable, and effective work. We look forward to supporting Proactive International PR as they continue to grow and champion best practice in B2B technology PR."
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The Public Relations and Communications Association (PRCA) is the trade association for the public relations, public affairs and communications industry. We provide the space in which our members, from all corners of the world, come together to forge a dynamic, forward-thinking, and influential community. We are committed to advancing the field of PR and championing the vital role it plays in our rapidly evolving world.
We are the heartbeat of an industry that shapes perceptions, drives narratives, and fuels communication on a global scale.
