Press release -
YAP Global joins PRCA as new member
The Public Relations and Communications Association (PRCA) has today announced international PR and communications consultancy YAP Global as its latest corporate member.
With team members across the UK, Singapore, San Francisco, Seattle, South Africa, Malaysia and Japan, YAP Global is the bridge between quality journalism and emerging web3 technologies. They work with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.
PRCA Deputy Director General Renna Markson MPRCA, said:
“It’s a pleasure to welcome YAP Global - one of the industry’s pacesetters in the web3 and cryptocurrency space – to the PRCA. Their focus on web3 and cryptocurrency reflects the industry’s growing expertise in advising clients and organisations on emerging technologies. We look forward to supporting their continued growth in the upcoming years and learning from their emerging tech expertise.”
CEO & Founder of YAP Global Samantha Yap said:
“We are excited to be joining PRCA as we look to scale globally in the midst of this crypto bear market. With crypto, web3 and DeFi industries growing rapidly, there is a pressing need to establish best PR practices in the next frontier of the future of the internet. We look forward to providing value and insights from the crypto and web3 front to the PRCA community as well as draw inspiration and learn from the best in the PR industry.”
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
